International Soccer Academy –
Launch & Promotion
- Our Role + Promotion Strategy
+ Content Creation- + Promotion & Engagement
- + Monitoring & Optimization
Soccer Academy in Germany - SC Borea Dresden
WARUBI Sports is a full-service agency that provides support to soccer players and coaches on various topics related to their professional and sporting careers. Additionally, they have organized camps in collaboration with the German Football Federation in the United States, and assist Bundesliga clubs and sports companies with internationalization in the United States. Their mission is to create a network and pathway for the next generation of soccer players.
The International Soccer Academy in Germany is a talent identification and player development program that connects dedicated youth players from the US and Germany. It provides a unique opportunity for immersion in a high-level German youth academy and exposure to top coaches and scouts.
Momentum Marketing was engaged to facilitate the successful launch and nationwide promotion of this new program in the USA and Canada. The primary objective was to fulfill 10 international roster positions in the inaugural year and scale to 16 positions in subsequent years.
- Services
- + Define Promotion Strategy & Target Audience
- + Craft Key Messages & Select Promotion Channels
- + Develop Content - Video, Photography, Digital Designs
- + Distribute and Promote Content
- + Execute Marketing Campaigns - Organic and Paid
- + Analyze Performance and Optimize
Deliverables
Momentum Marketing Services played a pivotal role in the successful launch of the International Soccer Academy in Germany. Through strategic planning, engaging content creation, targeted promotion, and effective collaboration, we achieved remarkable success. All inaugural roster spots were filled and the stage was set for future growth, filling more positions in the following years. Our collaboration with Warubi Sports realized the vision of connecting dedicated youth players from the US and Germany to a high-level soccer academy, truly making this program a success story.
+ Video Production
+ Digital Designs
+ Social Media Strategy
+ Email Marketing Strategy
+ Paid Advertising Campaigns
+ Program Brochure
+ Landing Page - warubi-sports.com/international-soccer-academy/
