B2B Lead Generation –
Trade Show Experience
- Our Role + Lead Generation Concept
+ Booth Design & Experience- + Print Materials & Pre-Show Marketing
- + Capturing Content & Post-Show Marketing
Experience Electronic Component Distribution in a New Light
ASC American Sun Components is a franchised and global stocking distributor of electronic and industrial components with industry experience since 1997. They work with B2B clients such as Mercedes-Benz, Bosch, Jabil, BMW, Continental, and Nokia. Their product portfolio contains over 1,000 brand-name suppliers, including TI, STMicro, NXP, Microchip, and Allen Bradley.
Momentum Marketing Services was tasked to create ASC’s trade show experience at ‘electronica 2022’ in Germany, the leading trade fair in the international electronics industry. ASC wanted to stand out to nearly 70,000 visitors against 2,100 other exhibitors at electronica. The goal was to solidify ASC’s standing globally while generating new B2B leads and strengthening the relationship with existing clients.
- Services
- + Lead Generation Concept
- + Designing Visual Elements of the Booth
- + Designing Print Materials and Promotional Items
- + Pre-Show Marketing via Email Campaigns, Print Ads, and PR
- + Producing Video & Photo Content at the Show
- + Post-Show Marketing with Content Distribution & Advertising
The Experience
ASC believes the customer always comes first and strives to provide the best service and benefits in the international electronics industry. Electronica 2022 provided the perfect opportunity to put that philosophy into practice for potential customers. The booth design and all-around marketing left a memorable impression, generating over 5,000 qualified leads.
